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[Music] thank you are you missing the up sale in your marketing Im Ben this is building business Ive got Jim Moline here and I think really what Im talking about here is partners and and you might go what does that have to do with upsell well most customers I talk to are dealing with multiple problems when they talk to their homeowner theyre like yeah were going out here to do your gutters but then you say well oh it might be nice to get my siding done and my roof and you know what I was thinking about solar too and that contractor says well were just gutters we dont know big missed opportunity big missed opportunity big missed opportunity to to be a consultant to that homeowner to that property owner right there the the relationships that you can build within the market you know to help them solve the problems that theyre having a huge Advantage theres a classic classic book its one of my favorite books of all time its called crossing the chasm its from the 90s its kind o