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Today's webinar is titled "Creating Accounting Service Packages and Pricing Options." The presenter discusses the challenges of developing attractive service packages and justifying pricing as an accountant. A key struggle for many accountants is explaining fixed prices to clients while ensuring they feel they are receiving fair value. Questions arise around whether fees appropriately reflect the risks taken with flat fees versus hourly rates. To engage participants, a polling question will be posed to assess their current stage in implementing value pricing and its success.