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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, an important issue for Amazon sellers. Such letters demand that you stop certain activities, often related to patents, trademarks, or copyrights, claiming that you may be selling unauthorized products, using a confusingly similar brand name, or infringing on copyrighted material. He emphasizes that these letters are not legal opinions but simply communications from someone asserting rights. The critical next step is to identify the sender—determine if it’s from the actual rights holder or the brand itself.