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In this video, attorney Robert Wright discusses how to respond to a cease and desist letter, which is a common occurrence for Amazon sellers. Such letters request that you stop certain actions, often related to patents, trademarks, or copyrights. They typically indicate that you are selling a product without the necessary rights, using a confusingly similar brand name, or infringing on copyrighted materials. Wright emphasizes that these letters are not legal opinions but rather communications from someone claiming rights. The next step is to identify the letter's sender, determining if it comes from the rights holder or the brand itself.