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The tutorial focuses on creating effective business proposals to drive sales growth, emphasizing the importance of proposals between marketing and sales. The presenter uses a custom client portal on their website, featuring a downloadable contract. They recommend using website builders like Wix or Squarespace for creating these pages. The presenter demonstrates how to add pages to their Squarespace website, showing a specific example titled "parts house." This includes a custom video and a floor plan designed by their architect, highlighting the potential for personalized presentations to clients.