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Writing a press release for your next music release is crucial for your promotional campaign, as it can determine your press and radio coverage. This video explains how to effectively write a press release to maximize coverage. It acknowledges the challenges musicians face in writing about themselves, akin to crafting a CV or bio. The press release is essential for marketing, as it represents you and your product. To start, gather all necessary information, including your artist bio and break it down into bullet points. Additionally, obtain a private streaming link for the release, with SoundCloud recommended for uploading your mp3 privately, allowing easy access for journalists and producers.