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In this tutorial, Dr. G addresses marketing researchers on how to create a research proposal for their semester project. The session begins with a review of developing research questions, emphasizing their importance before proposal writing. The discussion then shifts to the essential elements of a good research proposal, highlighting the necessity of providing background information on the study. Researchers should articulate what attracted them to the topic, whether it's a specific business or product of interest. This foundational understanding will aid in defining their research project effectively.
