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This tutorial explains important software as a service terms such as AR, MRR, LTV, and CAC. It distinguishes between gross versus net MRR and discusses the difference between customer churn and MR churn. The speaker offers group classes on SAS language for new employees and has created a comprehensive video to simplify the concepts. The video covers MRR, expansion, contraction, reactivation, churn rate, customer churn, revenue churn, net revenue churn, and negative churn rate. It also delves into estimating lifetime value and cost of acquisition.
