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The webinar focuses on creating accounting service packages and pricing options, highlighting the challenges faced in value pricing. The host emphasizes the difficulty in developing attractive service packages while ensuring that pricing is justified. A common concern among accountants is obtaining fair prices that clients appreciate, especially when charging fixed fees. The session aims to address whether the pricing adequately compensates for the risks taken with flat fees compared to hourly rates. To engage participants, a polling question is introduced to assess their progress in implementing value pricing and its success.