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In this video, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop certain activities, typically concerning patents, trademarks, or copyrights. They may claim you are selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. It's important to remember that a cease and desist letter is not a legal opinion but merely a communication. The next step is to identify who sent the letter, whether it’s from the rights holder or the brand itself.