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In this tutorial, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, a common issue for Amazon sellers. Such letters demand that you stop certain actions, often related to patents, trademarks, or copyrights, usually claiming that you are selling products without proper rights or using confusingly similar brand names. While these letters can vary in format, it’s crucial to understand they do not constitute legal opinions but are merely communications from an individual or entity. Therefore, the next step is to determine the sender's identity—whether it’s from the rights holder or the brand itself.