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what technology is used the current technology used in modern online counterfeiting solutions comes under three categories keyword monitoring image recognition and machine learning keyword monitoring the simplest way of searching for infringement products online is to automate bots to look for keywords across the most commonly used online marketplaces and platforms keywords are added as search terms as well as variations of those terms for example if manchester uniteds football jerseys are being protected by a service its not enough to protect only the exact wording since counterfeiters change how they list their products in a way to avoid detection so the search terms must continuously adapt as their counterfeiters do in this example manchester example fc t-shirts sports top and even devil soccer shirt could be ultimately added terms to monitor so once listings using suspicious texts are found whats the next step image recognition while image recognition software isnt a cutting ed