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In this video tutorial, Chelsea from Event Planning discusses the essential steps to writing a proposal for event planning. The first and crucial step is to have a one-on-one conversation with the client, which should last about an hour. During this meeting, it's important to gather logistical details about the event, such as the type, date, venue, expected attendance, and demographics. Additionally, understanding the client's creative vision is vital, including their chosen theme, color scheme, and ideas for food or music. Detailed notes from this initial consultation are crucial for creating an effective proposal.