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In this tutorial, Devon Dean from ProjectManager.com discusses how to effectively sell a project through a project proposal. He emphasizes the importance of personal interaction, stating that decision-makers are unlikely to approve funding based solely on the proposal document. Instead, active lobbying and communication with these individuals are crucial. Dean advises project sponsors and champions to engage in discussions with decision-makers to refine their understanding of the project and enhance their proposal. By building these relationships and securing "mindshare," the likelihood of obtaining project funding increases significantly.
