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In this tutorial by Corbin from Zoco Marketing, the focus is on Google Optimize, a free tool that helps users run tests on their websites to improve conversion rates. The session aims to guide beginners through the process of setting up Google Optimize from scratch, including creating an account and adding the necessary code to their website. While there is a paid version available, the free version offers substantial functionality for testing different variants on a site. Corbin encourages users to explore this powerful tool as part of their marketing strategy. The tutorial begins with accessing the Google Optimize page through marketingplatform.google.com.