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Morris Turek, a trademark attorney, explains that trademark owners can allow others to use their trademarks through a trademark license. This agreement permits usage in connection with specific products or services. While not required to be in writing, a written and signed document is strongly recommended for enforceability. Each trademark license can be negotiated with different terms, but certain provisions are essential for validity. These include identifying the parties involved, providing a clear description of the trademark, and outlining the specific products or services associated with the license.