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In this tutorial, Adam, the route strategist, discusses how to effectively use a contingency agreement to boost sales. He notes that many new salespeople struggle with this document because it can intimidate homeowners, shifting the mood from enthusiastic to anxious. To mitigate this, he suggests reframing the presentation of the contingency agreement, packaging it attractively to emphasize its benefits for the homeowner. This approach turns the agreement into a sales tool rather than a deterrent. Adam also mentions that a helpful printout related to this strategy is available in his roofing sales accelerator marketing pack, which viewers can access via a link in the video description.
