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The tutorial focuses on creating effective business proposals to boost sales growth, emphasizing the importance of the proposal in the marketing and sales process. It highlights using a custom client portal through a website for delivering proposals, including downloadable contracts. The speaker suggests platforms like Wix and Squarespace for building websites, specifically noting their use of Squarespace. The demonstration includes navigating to the website to showcase added pages, such as a project example sent to a client, featuring a custom video and architectural floor plans. This setup is aimed at enhancing client engagement and proposal effectiveness.