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Caleb from FFL Apex discusses strategies for effectively engaging with aged mortgage protection leads from early 2021 as of February 2022. He acknowledges the common frustration of receiving immediate negative responses upon mentioning "mortgage protection." To overcome this, he suggests modifying the approach when contacting these leads. Instead of introducing himself and referencing the mortgage protection response card, he advises starting the conversation as if he already knows the lead, aiming to create a more familiar and less intrusive tone. This shift in strategy is intended to help establish rapport and improve the chances of a positive interaction.
