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A press release is a key tool in public relations used to announce upcoming events, share program completions, promote survey results, or update the public on ongoing events. To be effective, it must include newsworthy information, adhering to journalistic standards. This involves structuring the content with precision, clarity, and simplicity, all while considering public interest. Press releases should be concise, ideally limited to 30 lines or one page, and often shorter is preferable. Additional information can be provided as an annex. Timeliness is crucial, aligning with the fast-paced nature of journalism.