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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, explains how to create a proposal for potential clients. He emphasizes the importance of outlining services and costs to secure deals. The video promises a step-by-step guide on what to include in the proposal. Steen encourages viewers to subscribe for updates on future content related to marketing agencies, personal branding, and online business. He mentions that he'll share additional resources such as free trainings and templates. The tutorial aims to equip viewers with the necessary skills to craft effective proposals for their clients.