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In this video, Mike Mancini, a Google Ads agency owner with nine years of experience, explains the onboarding process for new clients. He emphasizes the importance of gathering all necessary information upfront to avoid further contact until the campaign launch. The next interaction will be just before the campaign goes live, where final questions will be addressed, and client expectations will be set. The onboarding utilizes a straightforward spreadsheet that will be detailed step by step. The process begins after a successful sales call, where the client has decided to move forward with the agency's services.
