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press release the press release is one of the most frequently used instruments in public relations with it you can announce something that will happen soon inform the media about the successful completion of a program promote results and surveys or notify the public about the new aspects of an ongoing event the secret of good press release is fruit to contain information worth publishing what is known amongst journalists as news this means that when writing a press release you must write a well-structured text according to journalistic standards thus taking into account the public interest and the necessity to be accurate precise simple and clear all this needs to be achieved in a tight timeframe that fits the rhythm of journalistic work and always on time the press release should be brief up to 30 lines and no more than one page often it is better if the press release is even shorter than this if you want to send additional information to the media do it as an annex to the press rele
