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A press release is a key tool in public relations used to announce upcoming events, report on successful programs, promote survey results, or update the public on ongoing events. For a press release to be effective, it must contain newsworthy information structured according to journalistic standards, prioritizing public interest and clarity. It should be accurate, precise, and concise, adhering to a maximum length of 30 lines or one page, with shorter releases often preferred. Any additional information can be provided as an annex rather than included in the main text, ensuring timely delivery that aligns with journalistic workflows.