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so the next one i want to talk about is the local page [Music] so how is the local page different than the landing page well a local page is a page like dentist san diego its a page like dentist boston its a page like dentist lost in los angeles for example and you could interchange dentists with anything you want it could be gym it could be digital marketing agency it could be wedding vendor whatever right so how do you structure a local page and how and why is it different than a landing page lets take a look so a local page generally you have that same concept right you want a headline you want some text you want to keep these same type of principles in mind as far as the seven second test because somebody comes in theyre not sure exactly where they are online but what we know about local people who do local searches is that in most cases they want to convert fairly quickly they dont have a lot of time and a lot of times theyve done research before theyve come to the page so
