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A press release is a key tool in public relations, used to announce upcoming events, report on program successes, promote survey results, or update the public on ongoing events. For a press release to be effective, it must provide newsworthy information, following journalistic standards and focusing on public interest. It should be structured, accurate, precise, simple, and clear, adhering to a tight timeframe suitable for journalistic practices. Ideally, the press release should be brief, limited to 30 lines or one page, and often shorter is preferred. Any additional information can be included as an annex to the release.