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Monica Talley, a director in the trademark sector, discusses the importance of growing brand market value and revenue through trademark licensing. This practice allows trademark owners to permit third parties to use their trademarks, benefiting both parties. Trademark licensing significantly contributes to brand value and profit, with global retail sales of licensed products exceeding $200 billion annually. It is appealing to brand owners as it helps extend brand awareness into new product categories and geographic markets that may not be feasible to enter independently. Historically, top trademark licensors have been in sectors such as entertainment, fashion, or luxury.