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Logos. Every brand has one, but not all are created equal. Some are powerful and iconic, while others fail to even grab your attention. But whatamp;#39;s going on behind the scenes? What design elements make up a logo, and how do they all come together? In this video, weamp;#39;ll break down the anatomy of a logo and show you all the elements you need to create a finished design. Letamp;#39;s get into it! Weamp;#39;ll start with the heart of a logo, the logomark. This is a pictogram, icon or graphical element that captures your brand in a single image. Think of it as the face of your brand, standing alone when all the other elements disappear. Here are a few types: A pictorial mark can be a specific image related to your brand, while an abstract mark uses eye-catching geometric or organic shapes. A monogram is a stylized or decorative version of the initials of your brand name. And finally, your logomark can be a mascot or a character. Sometimes a mascot can even take on a life of
