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A press release is a vital tool in public relations used to announce upcoming events, report on program completions, promote survey results, or update the public on ongoing events. For a successful press release, it must contain newsworthy information, adhere to journalistic standards, and meet public interest criteria. The writing should be well-structured, accurate, precise, simple, and clear, all within a tight timeframe that aligns with journalistic practices. Ideally, press releases should be concise, limited to 30 lines or one page, although shorter is often preferable. Additional information can be included as an annex to the press release.