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How to Move Page Book Press Release

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- One of the things a lot of book marketing packages includes is a press release for the book launch. You know those lovely, little, one or two pagers that give a headline, a quote, and a few details about the book? It sounds good in theory, you probably want media attention for your book launch, but is a press release actually useful for you as an author? If youve been wondering about press releases for your book launch and book marketing, this video is for you. (upbeat music) Hey, there, Im Julie the Book Broad, from Book Launchers, were your professional self-publishing team helping you write, publish, and promote a nonfiction book that will help you have a huge impact on your readers, and done right, will help you grow your brand, build your business and make you money. The best part? You keep all rights and royalties, baby! Yeah! (chuckles) Press releases were all the rage in the 1990s. You needed a press release to get the attention of media, and as a business you issued a pr

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How do you write a press release for a book?

What should a book press release include? A well-written book press release needs to grab the readers attention, describe what your book is about and why people should read it, and provide basic information about the book for selling and distribution (e.g. title, author, publication date, where to buy).

What is an example of a boilerplate?

Another example of a boilerplate is the fine print that appears on many contracts. This section is usually static, as is the case with many cell phone contracts.

What is the purpose of a boilerplate?

What is a boilerplate? In marketing, a boilerplate serves as the consistent overview of a company and is a key part of a brands messaging and overall marketing strategy. Essentially, it acts as an elevator pitch, describing what a company does and why.

What should be in a press release boilerplate?

A boilerplate is a standardized last paragraph that is inserted in all the press releases giving an outline of the companys products, services, clients, awards, its purpose and positioning, and often, its size, presence, key locations as well as its website and social media profile links.

What does boilerplate mean press release?

In public relations, the boilerplate is the last paragraph of a press release that describes the company product, service or brand featured.

What are the 5 Ws of a press release?

First Paragraph Most journalists know that the basic format of a press release includes the five Ws. Who, when, what, where and why information must be the core of any news story. In a news story, these facts are included in a concise and clear way.

What is a boilerplate in a press release?

In public relations, a boilerplate (also known as an about us statement) is a short, standardized paragraph at the end of a press release that provides journalists with a high-level background on your company.

What should you not do in a press release?

Dont use slang, unpopular jargon, or complicated acronyms. A press release should be professional, grammatically appropriate and easy to navigate. Avoid using unconventional language that could misrepresent a company or the conveyed message.

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