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In this video, Stephen Key discusses the essential steps to take after conceiving an invention idea. He emphasizes that if you don't act on a good idea, it could end up being realized by someone else, potentially leaving you regretting missed opportunities. Key outlines ten crucial considerations for bringing a product idea to market. The first consideration is how to bring the invention to market, suggesting various options such as manufacturing it yourself, venturing into creating a business, writing a business plan, raising funds, or selling on platforms like Amazon. He encourages viewers to think about the approach that aligns best with their entrepreneurial aspirations.