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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a well-crafted project proposal. He emphasizes the importance of personal interaction, stressing that decision-makers are influenced by communication rather than just the proposal document itself. To increase the chances of securing funding and resources, Dean advises project sponsors and champions to actively engage with decision-makers during lobbying sessions and one-on-one meetings. These interactions are crucial for refining the proposal and understanding the decision-makers' perspectives, ultimately enhancing the likelihood of project approval.