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In this tutorial, Jordan Steen, also known as Serial Entrepreneur, explains how to create a proposal for potential clients seeking marketing services. The video outlines the key elements to include in the proposal, emphasizing the importance of detailing services and costs to secure the deal. Viewers are encouraged to follow along as Steen shares a step-by-step guide, aiming to equip them with the necessary skills to successfully land business opportunities. Additionally, the channel offers resources such as free trainings, content, templates, and proposals for those interested in starting a marketing agency or building a personal brand. Subscribers are invited to stay tuned for future updates.