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In this video, Chris Bayliss, president and CEO of the Sponsorship Collective, discusses creating effective sponsorship letters for securing funding from prospects. He describes two main types of sponsorship letters: the first serves as a cover letter for a sponsorship proposal; the second is aimed at engaging prospects who may be difficult to reach. While the video focuses more on the second type, Bayliss emphasizes the importance of these letters in the sponsorship process. He invites viewers to subscribe for further insights into sponsorship strategies.