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In this video tutorial, Chris Bayliss, president and CEO of the Sponsorship Collective, discusses sponsorship letters aimed at securing funding for events. He introduces two primary types of sponsorship letters: the first serves as a cover letter for a sponsorship proposal, which is not the focus of the video. The second type targets prospects who have been unresponsive, providing strategies to effectively engage them. Chris encourages viewers to subscribe and stay updated with more valuable content on sponsorship opportunities and proposal strategies.