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In this tutorial, Devon Dean, content director at ProjectManager.com, explains the importance of effectively selling a project through a project proposal. He emphasizes that decisions are influenced by personal interactions rather than just the proposal document itself. To maximize chances of securing funding and resources, it's crucial for project leaders, sponsors, and champions to engage with decision-makers through lobbying and one-on-one meetings. This approach helps refine their understanding of the project's needs and enhances the proposal’s effectiveness. Ultimately, successful project funding relies on building relationships and clear communication, in addition to a well-crafted proposal.