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In this tutorial, Dr. G addresses marketing researchers, emphasizing the importance of developing clear research questions prior to drafting a research proposal. The session will review the previous activity on formulating research questions and outline essential elements of a research proposal. Participants will be guided to define a topic for their semester project and create an appropriate proposal. Key components of a research proposal include providing background information on the study, such as the motivation behind choosing a specific topic, whether it's related to a business or product of interest, and establishing the context for the research.