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A social media policy is an internal document guiding employees' interactions on social media platforms like Facebook, Instagram, and Twitter. As these platforms become essential for reaching potential customers and building brand identity, they also present risks; inappropriate posts can damage a company's reputation. This video discusses the importance of social media policies and what constitutes an effective one. eFORMS, a comprehensive document database, introduces the topic and promises to provide a customizable social media policy link at the video's end. The video aims to clarify the distinction between social media policies and social media itself.