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Proposals are crucial for attracting more photography clients. This video tutorial provides a step-by-step guide on creating a proposal and contract, using a template that has successfully secured over 50 product photography clients during the pandemic. It emphasizes that this guide is also relevant for any service-based business. Without a contract, there’s no project or deal, as proposals formalize discussions with clients. They are essential in the sales process because a signature confirms the agreement, solidifying the client relationship. The presenter notes that many clients express eagerness to start but only commit with a signed proposal.