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In this video, Jordan Steen discusses how to create a proposal for potential clients, outlining the necessary components and strategies to secure the deal. He emphasizes the importance of clearly presenting services and costs to meet client expectations. The tutorial is aimed at individuals interested in starting a marketing agency, building a personal brand, or launching an online business. Viewers are encouraged to subscribe for additional videos, training, content, and templates related to business development. Jordan promises a detailed walkthrough of the proposal creation process in the upcoming segments.