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In this video, Chris Bales from the Sponsorship Collective provides training on creating effective sponsorship proposals. He emphasizes the importance of understanding the proposal and pitch deck, which are often misunderstood and overestimated tools in sponsorship. Bales promises to share insights on constructing a compelling sponsorship proposal, highlighting that there are both poor and successful approaches. He will outline three proposal templates to aid viewers in their sponsorship efforts. Additionally, he encourages viewers to join their private Facebook group for weekly training, templates, and community support. He invites viewers to support their content by liking, subscribing, and enabling notifications.