Link type in the Book Press Release

Aug 6th, 2022
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How to link type in the Book Press Release

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In this video tutorial from PR Decoded, the host addresses common questions about creating effective press releases. The discussion focuses on best practices and pitfalls to avoid, acknowledging the challenges brand owners face in prioritizing and concisely presenting information. The host highlights that many individuals may not be natural writers and may struggle to understand the guidelines for crafting a press release. To aid in this process, a cheat sheet for creating impactful press releases will be provided in the description. The tutorial aims to clarify the dos and don'ts of press releases to help viewers communicate their messages effectively.

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You dont want to overwhelm people with links, but you want to give them more information if they want it. The links in a release should point back to your site, if there is a great resource somewhere else on the web than include a link to it on your site.
The average press release should be no more than 500 words, and ideally closer to 300-400 for optimal press release length.
Press releases are a valuable SEO strategy to build links and improve your companys authority. Gaining links to your website from major news publications will give you some serious SEO juice to boost your ranking. Itll also position your company as an industry expert that provides insightful advice.
The body of a press release should contain all the information the media outlet is being asked to publish. It should be separated from the headline by one space, as should each of its paragraphs. A press release should begin with a lead paragraph and conclude with a boilerplate.
What should a book press release include? A well-written book press release needs to grab the readers attention, describe what your book is about and why people should read it, and provide basic information about the book for selling and distribution (e.g. title, author, publication date, where to buy).
In fact its probably the most powerful (if overlooked) new tool at your disposal when composing a press release. Unfortunately, links are seldom used to their potential and they are not always fully supported. One to three hyperlinks should be included in the body section of every release.
Use links sparingly. Ideally, the press release should only 1 link for every 100 words. For example, a 500 word press release should contain fewer than 5 links in the body.
The seven parts of a press release include the headline, dateline, introduction (lead or lead-in), body, boilerplate, call to action (CTA), and contact information. The body contains the key takeaways and the quote in our list above.

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