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Aug 6th, 2022
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How to link title in the Conversion Rate Optimization Proposal Template

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- [Instructor] Hey everyone my name is Neil Patel and welcome to CRO Unlocked. This is a training course. It happens over two weeks. There are six videos in total along with cheat sheets, worksheets, PDFs, handouts, so that way you can improve your conversion rate. A little bit about me. My name is Neil Patel as I mentioned. Im the co-founder of ad agency, NP Digital, where we help companies grow their traffic as well as improve their conversion rates. Im also the owner of Ubersuggest which is an SEO tool. In the past, Ive created a few other companies like Crazy Egg, which is a conversion tool that has heat maps, Kissmetrics which is no longer around, QuickSprout which was my old blog, Hello Bar and a few others. Ive helped a lot of big businesses improve their traffic, grow their revenue. Ive also helped a lot of small businesses do the same as well as increase their conversion rate. And Ive delivered results for a lot of companies. The point Im trying to make here is not to b

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Conversion rate optimization (CRO) is the process of optimizing your site or landing page experience based on website visitor behavior to help improve the probability of the visitor taking desired actions (conversions) on the said page.
The Conversion Optimization Specialist is responsible for analyzing and optimizing the companys website and marketing campaigns to increase conversion rates and drive business growth.
For example, if a landing page has a conversion rate of 10% and receives 2000 visitors a month, then the page will generate 200 conversions per month. If the conversion rate can be improved to 15% by optimizing different elements on the page, the number of conversions generated jumps by 50% to 300 per month.
CRO Specialist Duties Responsibilities: Analyze website and funnel analytics to identify areas of improvement. Design and execute A/B testing strategies to optimize user conversion rates. Collaborate with UX/UI designers to enhance webpage layouts and user experience.
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
Conversion optimization mastery: Blend these key skills: Technical: Web analytics, A/B testing, coding basics, landing page creation. Analytical: Data analysis, problem-solving, critical thinking, research. Creative: Copywriting, UX/UI design, marketing psychology, storytelling.
The role involves analyzing the performance of websites, landing pages, and other online marketing materials. They aim to identify ways to increase the number of visitors who take a desired action, like making a purchase or filling out a contact form, thereby improving the conversion rate.
The five primary elements of Conversion Rate Optimization (CRO) are data analysis, A/B testing, user experience design, content optimization, and call to action (CTA) optimization. These help improve website conversions by analyzing user behavior and making strategic changes.

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