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In the tutorial, the speaker highlights the importance of strategic alliances in business, using Steve Jobs' partnership with record labels for the iPod as a prime example. Jobs recognized that to make the iPod successful, he needed not just hardware but also software and content. With the emergence of Napster and record labels feeling threatened, Jobs saw an opportunity to form strategic alliances that ultimately led to the success of Apple's iPod, iPhone, and the resurgence of the company. This alliance revolutionized the music industry, making music accessible to billions of people worldwide.
