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In this video tutorial, Ana from Railsware introduces the lean canvas tool created by Ash Maurya to help startups analyze their business model. By using lean canvas, startups can verify their ideas before investing a significant amount of time and effort in creating a product. This tool consists of nine boxes to be filled in and is specifically designed for startups to mitigate the risks associated with product inception. Lean canvas is a one-page document that allows founders to assess the strengths and weaknesses of their business model, making it a valuable resource for creating in-demand products in a fast-changing market.