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An organization's business model includes nine building blocks: customer segments, value propositions, channels to reach customers, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. These are best mapped out on a canvas called the business model canvas, which helps in discussing, designing, and creating new business models. Customer segments refer to the people or organizations you are creating value for, with specific value propositions for each segment. Channels, relationships, and revenue streams are also key components of a successful business model.