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In this video, Jordan Steen, also known as Serial Entrepreneur, discusses how to create a proposal for potential clients, detailing the necessary components and processes to ensure success. The tutorial will guide viewers step by step on what to include in the proposal and strategies to secure the deal. Steen emphasizes the importance of understanding client needs and clearly outlining the services offered along with associated costs. He invites viewers interested in starting a marketing agency or building a personal brand to subscribe to his channel for updates on future videos, free trainings, and various resources.