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Digital offers a world of opportunity for promotion and building an audience. Where to begin? Lets explore the most common digital assets for marketing campaigns. Leaderboards appear at the top of websites where the viewer sees it before anything else. Its a simple digital banner delivering core brand information. It needs to be a fast, singular message. For text, statements of about 5 words are suitable. Readability is essential so use large fonts. Images should be simple graphics and only use sparingly. Ideally, using bold or contrasting colors to grab attention. With so few graphic elements, leaderboards are fast to create and can be updated with minimal effort. For instance, a business might use a leaderboard to promote a Black Friday Sale. The following month, theyll make minor changes to the template and use the leaderboard for a different promotion like free shipping. Rectangles normally come in two sizes -- large and medium. Medium rectangles appear on the up
