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In this video, lets talk about how to best enter into SPSS multiple-choice item type data. First, lets be clear about when to use multiple choice items. Imagine you have created the following question for your survey. And this is an actual example from a student research project. This student is asking -- When you book hotel rooms for holidays, which booking channels do you use? Then, he offers three options -- website of the hotel, travel agencies, and booking sites. Before we talk about how to enter data collected from such an item, lets talk about whether or not this is a good item. My suggestion is -- no. I would revise this survey question into Likert scale items. Two things Id change. One: Ill change the you phrasing into an I phrasing, and Ill change multiple choices into Likert scales. So, instead of saying When you book hotel rooms for holidays, which booking channels do you use? I would say When I book hotel rooms for holidays, I tend to use the following booki