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So what can you do if you discover that someone is stealing your customers by using your brand names to sell product either on their own or through a 3rd website (a 3rd party website, we sometimes call it)? So, for example, if someones selling a product using the same brand name as you have but theyre doing it on, say, Amazon (Amazon is the 3rd party) Well, this is part of what we address in the 5th Step, Enforcement, of the E5 Trademark System. And specifically, what youll want to do is provide Notice to these infringers that they are using a mark that you have a registration on or perhaps that you have a State Registration or Common Law Rights to, but you want to put them on notice. You also especially want to put 3rd parties on notice. 3rd parties, they can be kind of difficult to recover damages and enforce injunctions against them. So, by putting them on notice early, you can establish that they are aware of the Trademark Registration. And if it comes down to a judge enfor
