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Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter in his video. Anyone selling on Amazon may eventually receive such a letter, which typically demands that the recipient cease specific actions, often related to patents, trademarks, or copyrights. These letters arise when someone claims that you’re selling a product without the necessary rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions, but rather communications from individuals or entities. The next step is to determine the sender's identity—whether it’s from the rights holder or the brand itself.